What is b2c ?

By Sandeep Kumar

 B2C stands for "Business-to-Consumer." It refers to the type of commerce where businesses sell products or services directly to individual consumers. In a B2C transaction, a company markets and sells its goods or services to the end-user, who is typically an individual customer. This is in contrast to B2B (Business-to-Business), where businesses sell products or services to other businesses. B2C transactions often occur in retail, e-commerce, and various consumer-oriented industries.

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